New App Store For Mac

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Find, buy, install, update, and review apps for Mac. Open App Store for me. Automate tasks without complicated programming or scripting languages. Open Automator for me. Get and read classics, bestsellers, and audiobooks,. Discovery on the App Store and Mac App Store. The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature. With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases. Apple's new App Store review policy goes into effect as drama surrounds store. The changes were first revealed at this year's WWDC. 31, 2020 9:26 a.m.

Redesign Brings New Look, Rich Editorial and Apps from Microsoft, Adobe and Others

Alongside macOS Mojave, Apple is previewing an all-new Mac App Store featuring a new look and rich editorial content that will make it easier than ever to find great Mac apps. Like the iOS App Store, which was redesigned last year, the new Mac App Store celebrates apps, games and developers with an all-new Discover tab featuring compelling stories, in-depth interviews, helpful tips, collections of must-have apps and more. Users can also explore new Create, Work, Play and Develop tabs to find the perfect app for a specific project or purpose — from music, video and photography apps to business utilities and games.
“Since its launch in 2011, the Mac App Store has become the single largest catalog of Mac apps and today remains the safest and best place to get Mac apps for users around the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We are excited to usher in a new era for the Mac App Store with a beautiful new look, unique editorial content and emphasis on human curation that complements the ways people are using their Macs today.”

Great New Apps

New App Store For Mac
The Mac App Store already offers the largest catalog of Mac apps and even more great apps are joining. Apps coming soon include Office from Microsoft, Lightroom CC from Adobe, BBEdit from Bare Bones, Transmit from Panic, Lens Studio from Snap Inc. and Houseparty, among others.
“Office 365 provides the best of both worlds for Mac users — a productivity experience that is unmistakably Office, but specifically designed for the Mac,” said Kirk Koenigsbauer, corporate vice president at Microsoft. “We’re excited to provide our joint customers with easy access to downloads and updates by bringing Office to the newly redesigned Mac App Store.”
“Adobe is looking forward to bringing Lightroom CC, our industry-leading photography service, to the Mac App Store in the next year,” said Bryan Lamkin, executive vice president and general manager of Digital Media at Adobe. “We’re also excited to join the Mac App Store with its new redesign that not only makes it easy for users to find apps like Lightroom CC, but also further showcases the great work of creators and developers.”
“We are very excited about the improvements to curation and discovery that Apple will be bringing to the Mac App Store,” said Rich Siegel, founder and CEO of Bare Bones Software. “Having just marked BBEdit’s 25th anniversary as a leading Mac product, we continue to look ahead, and we believe that a robust Mac App Store is part of a bright future for this great platform.”
“Houseparty for Mac makes lightweight group video chat accessible to more users than ever before,” said Ben Rubin, co-founder and CEO of Houseparty. “We started connecting people meaningfully with our mobile app on the iOS App Store, and now we’re excited to bring Houseparty to Mac users too via the newly redesigned Mac App Store.”
“We’re happy to be bringing Transmit back to the Mac App Store,” said Cabel Sasser, co-founder of Panic Inc. “Apple is listening to developers like us and putting a lot of effort into making the Mac App Store better for everyone. We’re excited to see what the future holds.”
With the new Discover tab, each week users can find in-depth editorial about the best Mac Apps through stories and collections and see what’s most popular with top charts. For the first time, helpful videos that autoplay will provide users with dynamic app previews so they can see an app in action before downloading it.
Create, Work, Play and Develop tabs provide helpful recommendations and expertise about apps within each of these themes. These tabs will also help users make the most of apps they might already have with tips and tutorials that even the most expert users will find useful.
The new Mac App Store will be available with macOS Mojave this fall. The developer preview of macOS Mojave is available to Apple Developer Program members at developer.apple.com starting today, and a public beta program will be available to Mac users in late June at beta.apple.com. For more information, visit apple.com/macos/mojave.

Images of Mac App Store

Press Contacts

Starlayne Meza

Apple

(408) 974-3391

Apple Media Helpline

(408) 974-2042

The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

Categories

Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.

To learn more, see Choosing a Category.

Today Tab

The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.

For

Games and Apps Tabs

The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.

Promoted In-App Purchases

Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.

App Store For Mac

App store for mac free download

For details, see Promoting Your In-App Purchases.

Discover

Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

Create

Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.

Work

Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.

Play

Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.

Develop

Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

Getting Featured

App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.

Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.

Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:

  • UI design: the usability, appeal, and overall quality of the app
  • User experience: the efficiency and functionality of the app
  • Innovation: apps that solve a unique problem for customers
  • Localizations: high-quality and relevant
  • Accessibility: well-integrated features
  • App Store product page: compelling screenshots, app previews, and descriptions
  • Uniqueness

For games, editors also consider:

  • Gameplay and level of engagement
  • Graphics and performance
  • Audio
  • Narrative and story depth
  • Ability to replay
  • Gameplay controls

Tell us your story.

Download App Store For Mac

If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.